Are your referrals dropping like most specialists are?
Were you at the Boston AAP meeting? It was a great venue with fantastic food and even better weather….but (there’s always a but!) I have a confession to make. It seems that I came away learning MORE from a handful of hard working private practitioners than any of the courses I attended.
Let me explain….
During each break, the majority of the attendees would get together in the hallway and discuss strategy of what course to attend next. I kept my ears open during these casual times and some similar topics kept poking their ugly heads up.
One group practice, Dr. Barry Weiss and Dr. Brian Evans were speaking with another Connecticut periodontist about how much their dental referral “landscape” has changed within the last couple of years. I overheard heard them say that one of their “top” referrals of many, many years asked them to dinner a few months ago and dropped the “bomb” on them so to speak. He informed them that he has “secretly” been attending a hands-on implant course of over a year duration and as of their conversation, would now be keeping all implant and implant related surgeries (extractions, grafting, etc) in-house.
Another conversation I eavesdropped on was one of the good Dr. Evans again (sorry Dr. Brian!) telling another colleague about how much he’s enjoying working with and mentoring the GPR residents at Yale Dental. He went on to say that these dentists are being exposed to many different types of surgical procedures and are much more well prepared to perform these types of treatments than ever before.
Folks, I hope you can start to begin seeing the handwriting on the wall.
During the meeting, I came up with:
3 Reasons Why Your Dental Referrals Are Dropping Like a Bomb
- Dental students and residents are graduating with much more surgical knowledge than ever before thus will be a huge asset to the practices they join or the ones that they start up from scratch.
- More and more general dentists are taking courses to place implants and perform surgical procedures to make their practices a “one-stop shop” for their patients
- General dentists are hiring “traveling” specialists to come into their practices & treat their patients. This is a huge win for this type of group of specialists because all they have to do is “show up”, treat patients and leave with no staff or overhead. Actually these groups are becoming more and more popular especially out West.
So, as you can see, you can learn A LOT from attending meetings, eavesdropping and listening to other’s problems.
Misery loves company.
Are you too going to join in OR are you going to do something different and begin positioning your practice as the Go-To practice?
Why? Because it’s not a matter of what if my dental referrals dry up it’s when. And when that happens, will you be prepared to weather the impending storm?
Do me a favor, in the comment box below, let me know what you are currently doing NOW to combat any of these 3 key areas.